Canonical URL: https://www.pulsatehq.com/customers/meritrust
Description: Meritrust Credit Union's team used Push Notifications and in-app messages, and $6.8M+ in new auto loans followed.
Type: Article
Author: Pulsate
Published: 2026-04-21

# How Meritrust funded 241 auto loans in 90 days

Meritrust paired Push Notifications with in-⁠app messages.

Meritrust Credit Union

**$6.8M+** in new loans

[Book a call](https://www.pulsatehq.com/contact/sales/book?goal=loans&platform=Constellation)

Platform

Constellation

## The challenge

Meritrust’s auto loan campaigns usually reached members after they’d already made their car-buying decision.

## What the team did

The team used members’ transaction activity and financial patterns to find those most likely to need auto financing, then sent them auto loan offers.

## The result

**About $28K** average loan

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[Watch Leeah Webb's webinar](https://www.pulsatehq.com/resources/webinar-reactive-to-proactive)