Canonical URL: https://www.pulsatehq.com/customers/truliant
Description: Truliant Federal Credit Union recorded more than 760 auto-insurance leads and 89 new signed policies.
Type: Article
Author: Pulsate

# How Truliant turned auto-insurance leads into new policies

Truliant timed the campaign around payday, when members logged in to their banking app.

Truliant Federal Credit Union

**89** new signed policies

[Book a call](https://www.pulsatehq.com/contact/sales/book?platform=Candescent)

Platform

Candescent

## The challenge

Truliant Federal Credit Union wanted more auto-insurance leads for its sales team.

## What the team did

The team ran in-app messages with its own email alongside them.

## The result

**760+** auto-insurance leads

## Related stories

-   Pioneer Appalachia FCU

    **+270%** card applications in August 2025 vs August 2024

    Goal

    Start card use

    [Read their story](https://www.pulsatehq.com/customers/pioneer-appalachia-card-growth)
-   Associated Credit Union

    **$1.7M** auto loans in six weeks

    Goal

    Grow loans

    [Read their story](https://www.pulsatehq.com/customers/associated-cu)
-   Meritrust Credit Union

    **$6.8M+** auto loans in 90 days

    Goal

    Grow loans

    [Read their story](https://www.pulsatehq.com/customers/meritrust)