Canonical URL: https://www.pulsatehq.com/news/mcul-partners-with-pulsate-to-help-credit-unions-drive-digital-growth
Description: MCUL partners with Pulsate to help Michigan credit unions boost digital growth through personalized engagement across online and mobile banking.
Type: NewsArticle
Author: Pulsate
Published: 2025-08-18

Announcement

# MCUL Partners with Pulsate to Help Credit Unions Drive Digital Growth

MCUL partners with Pulsate to help Michigan credit unions boost digital growth through personalized engagement across online and mobile banking.

Pulsate

August 18, 2025

Lansing, MI (August 18, 2025) - The Michigan Credit Union League (MCUL) has announced its partnership with Pulsate, the intelligent member engagement platform built for credit unions. This collaboration will provide credit unions with advanced tools to personalize digital interactions and deepen member relationships across online and mobile banking channels.

Through this partnership, [Pulsate’s Platform](https://www.pulsatehq.com/platform) will be brought to more credit unions. The solution helps credit unions identify and connect with members through targeted messaging delivered directly within their digital banking platforms.

“MCUL knows that credit unions are always looking for ways to make their digital banking stronger and more in step with members’ lives,” said MCUL President/CEO Patty Corkery. “This partnership with Pulsate supports that effort by helping create a more personalized experience for members, deepening an already trusted relationship.”

“We’re thrilled to join forces with MCUL to bring Pulsate’s platform to even more Michigan credit unions,” said Adam O’Connell, VP of Sales & Strategic Partnerships at Pulsate. “Credit unions are sitting on a goldmine of member insights, and our platform helps them turn that data into timely, relevant microengagements inside the channels members already trust. Together with MCUL, we can help credit unions accelerate growth, strengthen relationships, and ensure members never miss an opportunity that matters to them.

Pulsate’s platform is already helping credit unions across the country drive measurable results, from increased loan conversions to significant gains in deposit product adoption and eStatement enrollment. The company’s focus on credit union products ensures personalized, secure, and timely communications that meet members where they already are – within their trusted digital banking experience.

## About [Michigan Credit Union League](https://www.cuinsight.com/companies/michigan-credit-union-league/)

The Michigan Credit Union League (MCUL) is headquartered in Lansing, Michigan. The 179 Michigan credit unions, which hold $101 billion in assets, serve 60% of the state’s population. During 2024, Michigan credit unions provided its 6 million members with a total of $1.7 billion in direct financial benefits.

## About Pulsate

Pulsate is a mobile-first, personalized consumer engagement platform that helps financial institutions increase revenue and engagement through data-driven, highly targeted mobile marketing campaigns. Source: [Business Wire](https://www.businesswire.com/news/home/20250324978028/en/Pulsate-and-Access-Softek-Partner-to-Enhance-Mobile-First-Digital-Banking-Engagement)

## Related reading

-   Announcement Oct 14, 2026 [Pulsate and Arkatechture partner to bring data-driven engagement automation to credit unions and community banks](https://www.pulsatehq.com/news/pulsate-and-arkatechture-partnership)
-   Announcement Mar 10, 2026 [Pulsate CEO Sarah Martin Recognized as a 2025 Top Financial Technology Leader](https://www.pulsatehq.com/news/pulsate-ceo-sarah-martin-recognized-as-a-2025-top-financial-technology-leader)