Mobile App Development

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Brown Thomas

Loyalty App


Pulsate created a loyalty app along
with a mobile business strategy
and innovation roadmap with
Brown Thomas

01The Brief

Pulsate was hired to bring the current loyalty system of a physical
loyalty card into the future. Brown Thomas required an app that
was easy to use, that updated customers loyalty points and
provided a communication channel to their customers without
them leaving the app

02Market Research

What Do Users Really Want?

All too often, companies make guesses about the
features customers need. With this product there
was no room for guess work and we completed
extensive market research.

Main Outcome of Market Research

From extensive research very specific outcomes
were surfaced which influenced app navigation
and hierarchy of content with a strong emphasis
on ease of use and updated content.



Job #1 | Points Balance

Customers requested the ability to
retrieve their points balance at any time
straight from their mobile device.

Job #2 | Support

Integrate in-app customer support that
allows two way conversations between
the company and their app users.

Job #3 | Rich Content

Easily create and send relevant rich
content to a users device based on
their interests and behaviors.

03

Application Flow

04Wireframes

05

Finished Project

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