Insights

Jim MarousInterview
June 3, 2024

Banking Transformed: Live From the Financial Brand Forum

With Pulsate CEO Sarah Martin Jim Marous of The Financial Brand and host of Banking Transformed podcast, interviewed Sarah Martin, the CEO of Pulsate, an Irish company…
Interview
April 30, 2024

CUBroadcast Interview at NACUSO24: Pulsate Wins NACUSO’s 2024 New CUSO of the Year Award

With Pulsate CEO Sarah Martin Sarah Martin, CEO of Pulsate, stopped by the CUbroadcast Studio Lounge with some award-winning hardware, celebrating Pulsate's win as NACUSO's 2024 New CUSO…
BIGcastInterview
April 29, 2024

Preaching the CUSO Gospel

With Pulsate CEO Sarah Martin Just back from an action-packed NACUSO Network Conference, Glen Sarvady from Best Innovation Group shares interviews with NACUSO CEO Ronaldo Hardy, Peacefully…
Bankadelic PodcastInterview
April 25, 2024

From Deeper Customer Relationships to Successful Product Adoption

With Pulsate CEO Sarah Martin It’s sobering to think that just one in ten consumers want anything to do with a bank branch anymore. On top of…
Interview
April 23, 2024

Personalized, Just-in-Time Engagement

With Pulsate CEO Sarah Martin In the early days of credit union marketing, it was all "spray and pray." Send the same message to everybody and hope…
Interview
April 2, 2024

How Can Credit Unions Maintain Member Experience Through Digital Banking?

CEO of Pulsate Sarah Martin Provides Insight at GAC Banking was evolving toward digital until the pandemic pushed it full force into a frictionless essential. People of…
Sarah Martin HeadshotInterview
March 28, 2024

Women in Technology: Pulsate’s Sarah Martin

Finopotamus' special edition celebrating Women’s History Month 2024! In what is a recurring feature, Finopotamus spotlights innovative women who are positively impacting technology applications in the credit…
Article
March 21, 2024

Patching Your Leaky Bucket: How Banks Can Address Silent Churn

Banks that leverage personalization and digital channels to promote deeper engagements can boost customer retention and transform passive relationships into active, revenue-generating ones. All banks want more…
Interview
March 18, 2024

Why Credit Unions Need Mobile-First Solutions to Deepen Digital Relationships with Members

Sarah Martin, CEO of Pulsate, spoke with CUbroadcast about why credit unions need mobile-first engagement solutions that deepen digital banking relationships and cut through noise in consumers’…
Blog
September 13, 2023

Deposit Pricing is Complicated; Has Digital Made it Worse?

It will come as no surprise to anyone reading this that in the dozens of calls I’ve had with credit union leaders this year, the topic of…
Banking
July 11, 2022

Friend or Foe: Are Push Notifications Effective?

The humble push notification sits at the heart of an ongoing debate in marketing and sales. Do mobile push notifications represent high-touch, high-value communications? Or are they…
Banking
May 10, 2022

Driving Market Share with Personalized Mobile Communications

”There is no doubt that Pulsate has had an impact on the success of the Bank. It has been a key contributor to helping us retain customer…
Banking
March 23, 2022

Personalized Banking in the Palm of your Hand at OneUnited Bank

OneUnited Bank is proud to be Black. Since starting up nearly 50 years ago OneUnited Bank has had a relentless focus on better serving the banking needs…
Banking
January 25, 2022

Humanizing the world of Digital Banking at Allegacy Federal Credit Union 

With a member base of over 165,000 and a long-standing ranking in the top two hundred and fifty credit unions in the United States, Allegacy is one…
Banking
February 8, 2021

Humanizing the digital banking experience

Banking facilitates some of life’s biggest decisions. While banking is also central to smaller, everyday transactions, members are more aware of their connection to their financial institution…
Banking
January 18, 2021

In banking customer engagement, less is more

For financial institutions, creating an engaged customer base is dependent on having trusted, meaningful relationships with customers. While communication is central to these relationships, knowing when to…
Digitalization bannerBanking
November 12, 2020

Digitalization leads to inclusive banking

During the past decade, the role that branches play in banking has become less transactional and more focused financial support, guidance and advice. Financial institutions are now…
banking future bannerBanking
November 12, 2020

The future of banking now

Covid has taught us that waiting for the right time to digitally transform banking is no longer an option. While access to branches continues to be restricted,…
Touchless Banking BannerBanking
November 12, 2020

Is touchless banking the new normal?

Since mid-March 2020, every part of our lives has changed – the way we choose, purchase and pay for products and services is very different, not to…