Insights

Pulsate Chartway CUbroadcast InterviewInterview
October 4, 2024

How Pulsate’s ‘Opportunities Engine’ Enhanced Chartway’s Member Loyalty

With Pulsate CEO Sarah Martin, Chartway Credit Union EVP, Chief Strategy Officer Rob Keatts and CUbroadcast Host Mike Lawson  Sarah Martin, CEO at Pulsate, and Rob Keatts, EVP,…
Article
October 4, 2024

Mobile Solutions Offer Competitive Edge for Credit Unions

Overview of Bank Automation News Article Featuring Pulsate CEO Sarah Martin Credit unions are gaining a competitive edge by adopting advanced mobile solutions to achieve a major…
Sam Kilmer Q2 Sarah MartinInterview
September 10, 2024

Building Relationships One Micro-engagement at a Time

With Pulsate CEO Sarah Martin and Cornerstone Advisors Managing Director Sam Kilmer In this insightful interview from the floor of Q2 Connect, Sam Kilmer, Managing Director of…
Financial Brand Banking Transformed Jim MarousPodcast
August 19, 2024

How Micro-Engagements Generate Sales and Build Loyalty

Banking Transformed with Jim Marous Listen to the full podcast. Personalized, real-time micro-engagements are more than just a trend – they're reshaping the future of banking. By…
Article
August 12, 2024

Pulsate Pushes Credit Union Communication to Members

With Pulsate CEO Sarah Martin and Meritrust Digital Director of Marketing & Analytics Emily Stewart Communications with members is a key facet of the credit union environment.…
Bankadelic Podcast JulyPodcast
July 9, 2024

Stars and Swipes Forever — The Bankadelic July 4th Extravaganza

With Pulsate Director of Market Strategy Steve Kelley The Spirit of Independence lives on in this special episode of Bankadelic, where five guests wax patriotic on banking's…
CUBroadcast Pulsate MeritrustInterview
June 18, 2024

Forum24: Meritrust and Pulsate Share the Power of Personalized Communications

With Pulsate VP of Partnerships & Customer Success Adam O'Connell Meritrust Credit Union's Director of Growth Strategies Emily Stewart and Pulsate's VP of Partnerships & Customer Success Adam…
Jim MarousInterview
June 3, 2024

Banking Transformed: Live From the Financial Brand Forum

With Pulsate CEO Sarah Martin Jim Marous of The Financial Brand and host of Banking Transformed podcast, interviewed Sarah Martin, the CEO of Pulsate, an Irish company…
Interview
April 30, 2024

CUBroadcast Interview at NACUSO24: Pulsate Wins NACUSO’s 2024 New CUSO of the Year Award

With Pulsate CEO Sarah Martin Sarah Martin, CEO of Pulsate, stopped by the CUbroadcast Studio Lounge with some award-winning hardware, celebrating Pulsate's win as NACUSO's 2024 New CUSO…
BIGcastInterview
April 29, 2024

Preaching the CUSO Gospel

With Pulsate CEO Sarah Martin Just back from an action-packed NACUSO Network Conference, Glen Sarvady from Best Innovation Group shares interviews with NACUSO CEO Ronaldo Hardy, Peacefully…
Bankadelic PodcastInterview
April 25, 2024

From Deeper Customer Relationships to Successful Product Adoption

With Pulsate CEO Sarah Martin It’s sobering to think that just one in ten consumers want anything to do with a bank branch anymore. On top of…
Interview
April 23, 2024

Personalized, Just-in-Time Engagement

With Pulsate CEO Sarah Martin In the early days of credit union marketing, it was all "spray and pray." Send the same message to everybody and hope…
Interview
April 2, 2024

How Can Credit Unions Maintain Member Experience Through Digital Banking?

CEO of Pulsate Sarah Martin Provides Insight at GAC Banking was evolving toward digital until the pandemic pushed it full force into a frictionless essential. People of…
Sarah Martin HeadshotInterview
March 28, 2024

Women in Technology: Pulsate’s Sarah Martin

Finopotamus' special edition celebrating Women’s History Month 2024! In what is a recurring feature, Finopotamus spotlights innovative women who are positively impacting technology applications in the credit…
Article
March 21, 2024

Patching Your Leaky Bucket: How Banks Can Address Silent Churn

Banks that leverage personalization and digital channels to promote deeper engagements can boost customer retention and transform passive relationships into active, revenue-generating ones. All banks want more…
Interview
March 18, 2024

Why Credit Unions Need Mobile-First Solutions to Deepen Digital Relationships with Members

Sarah Martin, CEO of Pulsate, spoke with CUbroadcast about why credit unions need mobile-first engagement solutions that deepen digital banking relationships and cut through noise in consumers’…
Blog
September 13, 2023

Deposit Pricing is Complicated; Has Digital Made it Worse?

It will come as no surprise to anyone reading this that in the dozens of calls I’ve had with credit union leaders this year, the topic of…
Banking
July 11, 2022

Friend or Foe: Are Push Notifications Effective?

The humble push notification sits at the heart of an ongoing debate in marketing and sales. Do mobile push notifications represent high-touch, high-value communications? Or are they…