How Can Credit Unions Maintain Member Experience Through Digital Banking?

CEO of Pulsate Sarah Martin Provides Insight at GAC

Banking was evolving toward digital until the pandemic pushed it full force into a frictionless essential. People of all generations shifted from banking at a branch in person to digital banking to conduct their financial business.

But, a screen on its own can’t provide the same experience as one would get from sitting down and talking to a real person. At GAC 2024, CU Connection Co-founder/Publisher/Editor Sarah Snell Cooke spoke with Pulsate CEO Sarah Martin to discuss the growth of digital banking and what that means for keeping that personal connection throughout the member experience, regardless of the platform.