Skyrocket Account Holder Product and Usage Growth
The Pulsate Platform
The only comprehensive digital engagement platform created for community financial institutions.
Deliver the Right Message, at the Right Time, Through the Right Channel
The best digital experiences feel helpful, relevant, and perfectly timed. Pulsate makes that possible by helping community financial institutions show up for their account holders' when they need them with the right message, through the most secure and visible channel, and before they look elsewhere. The result is increased product usage, more products per household, deeper relationships, and efficient growth.
- Maximize existing product utilization
- Drive product growth per account holder
- Create trusting, loyal, and engaged account holders
- Lower expenses while boosting performance
Reach Your Account Holders Where They Are
Push Notifications
Deliver timely, personalized messages that your account holders canโt miss. From product offers to fraud alerts, push notifications achieve a response rate 7.5x higher than email, ensuring your outreach is seen quickly.
In-app Notifications
Keep consumers informed the moment they log into their mobile banking app. Whether itโs a reminder about an incomplete action or a special offer, in-app notifications seamlessly integrate with the Pulsate Feed and boast the highest likelihood of being read among all message types.
Scrollable Feed
Turn your mobile app into a dynamic hub for engagement โ like a personalized website or social media feed built right into each userโs app, where theyโre sure to see it. A scrollable, always-on feed displays relevant offers, financial tips, and updates tailored to each account holderโs needs and behavior.
Retargeting
Never miss a second chance to connect. Pulsateโs retargeting capabilities allow you to re-engage consumers based on their interactions, ensuring they stay informed and supported throughout their financial journey.
Online Banking
Deliver timely, personalized messages that your account holders canโt miss. From product offers to fraud alerts, push notifications achieve a response rate 7.5x higher than email, ensuring your outreach is seen quickly.
Reporting
Our reporting provides your team a crystal-clear view of how your digital engagement efforts are performing. Whether youโre measuring loan conversion, deposit growth, or channel effectiveness, youโll see which campaigns are driving action and where thereโs room to improve. Plus, youโll get access to 1-click campaigns for your hottest opportunities and most at-risk segments.
Provide Meaningful Consumer Experiences with Better Data
Pulsateโs platform harnesses the power of data to deliver highly targeted, personalized communications that resonate with consumers:
Behavioral
Understand consumer actions to deliver offers and intent-based insights that match their habits and preferences.
Geofencing
Leverage location-based insights to send relevant messages when account holders are near a branch or local merchant.
Demographic
Tailor communications based on consumer demographics, ensuring relevance and increasing engagement.
Actionable Insights
Pulsateโs actionable insights take it further by analyzing insights to help your team identify consumer needs, retarget with precision, and guide them to the next best action.
Ready to convert your mobile engagements into real results?
Try Pulsate's platform for yourself.
Explore. Gain Insight.
FAQs
What is behavioral targeting for banks and credit unions?
Behavioral targeting uses insights from how members interact with your website or digital channels โ such as browsing rates, starting applications, or frequently checking loan options. This allows you to deliver personalized messages and offers to increase engagement and conversions.
How does demographic targeting work in financial marketing?
Demographic targeting segments your audience based on factors like age, income, life stage, or occupation. By aligning your content and campaigns with these demographics, you can deliver more relevant experiences that resonate with account holders.
What is geofencing and how can it benefit community financial institutions?
Geofencing creates virtual boundaries around specific locations, such as branch offices, local merchants or car dealers. When account holders enter these areas, you can deliver targeted, location-based promotions and offers, increasing local engagement and foot traffic.
How can behavioral, demographic, and geolocation data improve digital marketing?
Combining these data points helps you understand your account holders more deeply and create campaigns that match their needs and preferences,. The result is more effective targeting, better engagement, and higher conversion rates.
How do I get started with behavioral targeting and segmentation for my bank or credit union?
Start by gathering data from your digital channels and account holder interactions. Define audience segments based on behavior, demographics, and location. Then, implement custom or preconfigured targeted campaigns using automated workflows and
What kind of data can I view in the new Pulsate dashboard?
You can track key engagement metrics at a glance โ CTR, engagement score, new active users, and total active users. Each metric updates dynamically, giving you a real-time pulse on account holder growth and campaign impact.
How do the enhanced dashboards help me make faster decisions?
With redesigned visuals, dynamic dials, and flexible timeframes (weekly, 30-, 60-, 90-day views), Pulsate lets you identify whatโs working, whatโs lagging, and where to focus your next campaign, all in seconds.
What integrations are supported?
Pulsate connects with leading tools like HubSpot, Salesforce, and other CRMs via API or SFTP, making it easy to synchronize insights and campaigns with your existing workflow.
How will Pulsate improve our marketing performance?
The platform doesnโt just show data โ it connects insights to outcomes. Youโll see measurable improvements in engagement rates, cross-sell success, and account holder activation while reducing manual effort.
Is Pulsate secure and compliant for financial institutions?
Yes. Pulsate adheres to strict financial industry standards, ensuring all integrations, uploads, and analytics are protected under ISO 27001 certification.
What kind of support is available for setup and ongoing optimization?
Pulsate provides hands-on onboarding, data integration support, and continuous customer success guidance to help your marketing and digital teams maximize the power of Pulsate's platform.
What new insights does Pulsate provide?
Pulsate gives instant visibility into key KPIs like CTR, engagement score, new active users, total active users, best performing channels, and best performing campaigns. Its redesigned dashboards make it easier to see how campaigns impact member activity and
How do the new dashboards improve campaign analysis?
The redesigned dashboards feature enhanced visualizations โ graphs and dials that compare performance over weekly, 30-, 60-, and 90-day periods โ making it easier to identify patterns and act quickly.
What are โpushโ engagements, and why do they matter for financial institutions?
Push engagements are real-time, mobile notifications that reach account holders directly within their digital banking experience. For credit unions and community banks, theyโre the most effective way to deliver timely, personalized messages โ whether itโs a loan offer, fraud alert, or card rewards โ driving 3โ5x higher engagement than traditional email.
How can push notifications improve cross-sell and upsell performance?
Push campaigns use behavioral, transactional, and geolocation data to identify the right account holders for the right product at the right time. For example, an account holder who is at a car dealership for 10 minutes receives an auto loan offer the moment they need it -- turning everyday digital interactions into revenue opportunities.
Can push messages be personalized for each account holder?
Absolutely. Pulsate's platform provides suggested campaigns and segments for all digital channels, including push notifications, using real-time data such as account activity, location, and lifecycle stage. The result is hyper-relevant 1:1 messaging that feels more like a conversation than a campaign.
How does Pulsate integrate push with other engagement channels?
Push is part of a unified automation orchestration system. Pulsate coordinates push, in-app, email, and feed messages from a single platform โ ensuring consistent, contextual communication across every account holder touchpoint while maximizing engagement and ROI.