Irish Ingenuity. American Evolution.

Accelerate account holder products, usage, and engagement
with our all-in-one platform.

Our Story

About us zoomed

Dublin based Pulsate was founded in 2013, but in 2020 โ€” when the financial services industry was struggling to serve its customers that could no longer visit the branch, we turned our full attention to credit unions and community banks in the United States.

As branch visits dropped and digital traffic surged during the pandemic, our platform became a vital bridge โ€” empowering financial institutions to deliver timely, relevant messages right inside their mobile and online banking apps. Campaign volumes skyrocketed by 285% across our clients, validating the need for a smarter, mobile-first way to engage account holders.

Since then, consumer behavior has fundamentally shifted โ€” and so have expectations. Pulsateโ€™s mobile-first platform now powers personalized outreach for over 270 financial institutions across 5 digital banking platforms, reaching 20+ million consumers with intelligent, intent-driven communication.

And while weโ€™ve grown far beyond our roots, our passion for timely, meaningful conversations still fuels every message we send.

Mission

Fuel growth for community financial institutions through personalized digital experiences.

"With Pulsate, FIs now have a comprehensive platform for creating more dynamic and targeted micro-engagements to build deeper relationships with their customers and members, grow accounts, and maximize engagement."
Sarah Martin
CEO, Pulsate

Backed by Industry Leaders

At Pulsate, we believe in meaningful digital relationships โ€” rooted in trust, relevance, and timing.

Letโ€™s Build the Future of Digital Banking Together
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Sarah-Martin

Sarah Martin

CEO

Sarah Martin leads Pulsate from Dublin, though sheโ€™s just as likely to be found on the road connecting with credit unions and banks across the U.S. With a global career spanning telecom, consumer goods, and fintech โ€” at companies like Digicel, Unilever, and her own venture-backed startup โ€” she brings a rare mix of commercial acumen and creative energy to the role. Since joining Pulsate, she has guided the companyโ€™s transformation into the leading digital engagement platform for community financial institutions, championing a strategy thatโ€™s both high-impact and deeply human.

Adriana Ignat

Adriana Ignat

Chief Operating Officer

Adriana Ignat joins Pulsate as COO after more than a decade shaping AI-native products at Google and founding Vekt AI. Sheโ€™s known for turning massive data challenges into simple, scalable solutions and for building teams that thrive at the intersection of innovation and execution. Adriana brings a blend of sharp product instinct, operational discipline, and just the right amount of excitement to keep the work meaningful โ€” and the momentum unstoppable.

adam-o-connell

Adam Oโ€™Connell

VP of Sales and Strategic Partnerships

Adam Oโ€™Connell helps community financial institutions strengthen member engagement through intelligent, mobile-first experiences. Drawing on his fintech and payments background โ€“ including a leadership role at BOI Payment Acceptance & Eirโ€“ Adam now drives strategic growth from Denver, Colorado, though he originates from Ireland.

Vanessa-Cleary

Vanessa Cleary

Head of Customer Operations

Vanessa bridges product strategy with hands-on customer insight. Rising through the ranks from Customer Success Manager to Product Manager and now operational leadership, Vanessa brings a unique blend of technical understanding, marketing experience, and stakeholder empathy. Her background in data analysis, full-stack development, and customer engagement drives her ability to support and deliver intuitive, value-focused solutions for CFIs.

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