
Guide
Fraud Prevention Is a Relationship Strategy, and It Starts Inside Digital Banking
Fraud prevention campaigns donโt just reduce risk, they build trust. When account holders see proactive, relevant communication, confidence increases. Confidence has a direct impact on retention and long-term growth.

Guide
Client Lifetime Value (CLV) in Banking: Why Retention Is the New Growth Strategy
Acquiring a new account holder can cost 5โ25x more than retaining an existing one. At the same time, the probability of successfully selling additional products to current account holders is higher than with new prospects.

Success Story
How Founders FCU Generated $4M in New Money Through Mobile Engagement
Discover how Founders Federal Credit Union used Pulsateโs mobile engagement platform to turn in-app attention into funded certificates, generating millions in new deposits through timely push and feed notifications.

Blog
Who Are We Trying to Help? Building Marketing Software With the Account Holder in Mind
Your mobile app is the consumerโs financial command center. Transform generic push notifications into a meaningful, proactive pieces of guidance and move from being "just a bank" to being a "financial coach."










