Discover How Meritrust CU Funded 241 Auto Loans in 90 Days
Credit unions are sitting on a goldmine of member data, but most arenโt activating it when it matters. Meritrust Credit Union recently proved just what happens when you do.
The Challenge
Meritrust needed a smarter way to generate lending opportunities from their existing member intent data. While they had access to these member insights, they werenโt being activated in a timely fashion.
Too often, outreach happened after the decision had already been made. Despite clear behavioral signals, campaigns remained reactive โ missing the moments when members were most likely to act.
The Solution
Instead of relying on broad campaigns, Meritrust focused on activating real-time behavioral data. They identified high-intent account holders based on transaction patterns and financial activity.
Using mobile-first engagement, they delivered personalized auto loan offers directly inside their mobile banking app, reaching members in a trusted channel at the exact moment they needed it.
The Results
The impact was measurable:
- $6.8M in new loans
- 241 loans funded
- Average loan value of $28K
- 5x ROI on their investment
Want to see how Meritrust activated high-intent members and turned engagement into $6.8M in auto loan growth?
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