We are partnering with Arkatechture, a data and analytics company serving credit unions and community banks. We plan to connect their Arkalytics platform with Pulsate, giving financial institutions a more automated way to turn member and account data into personalized digital and engagement campaigns.
Better Together
As financial institutions look for ways to deepen member relationships across digital channels, credit unions and community banks need more than traditional marketing automation. They need to reach members in the moments that matter most, inside digital banking, on their phones, and at key points in the account holder lifecycle.
Together, we aim to help credit unions and community banks use data from Arkalytics to deliver relevant messages through Pulsate inside digital banking. The intended focus includes onboarding, activation and ongoing use of products and services.
Credit unions can end up with a variety of systems stitched together just to turn their data into a relevant message for a member. That creates a lot of work for technology, data and marketing teams. Bringing Pulsate and Arkatechture together is about making that easier: matching the right member with the right product or service, through the channel they actually use.
Adam on what each company brings:
We’re incredibly excited to partner with Pulsate, an organization that shares our passion for helping credit unions and community banks innovate and turn their data into action. Beyond the strong alignment between our solutions, there’s a natural cultural fit between Pulsate and Arkatechture, two teams focused on pushing the industry forward to help credit unions and community banks use data to create better, more meaningful experiences for their members or customers. We can’t wait to see what we accomplish together!