How Pioneer helped shape Journeys in Pulsate Studio
Jacob LoshMarketing and Business Development Officer



Tom MaiellaroVP of Marketing, Associated Credit Union
Read their story: Associated Credit UnionJacob LoshMarketing and Business Development Officer


Meaghan WeirDigital Experience Director

Grow deposits

Grow loans
Grow loans

Digital adoption
Insurance cross-sell
Help people bank safely

Digital adoption
Start card use
Results

At Meritrust, data is central to everything we do, but it's really through platforms like Pulsate that we're able to activate that data in meaningful ways to better serve our members and drive growth.

The impact was immediate. We saw a clear increase in eStatement enrollment, which translated directly into reduced postage costs and a more efficient way to engage our account holders.

We were able to generate over 760 new sales leads, and we know the vast majority of these came from Pulsate. These leads resulted in 89 new signed policies for our business.

Our Pulsate campaign drove a 472% increase in credit score signups week-over-week, helping more members qualify for loans and turning this challenge into an opportunity for growth.