For offers, announcements and reminders sent to the people you choose.
In-app messageMessage: In-app message
Push Notifications, in-app messages and Feed Posts
Send now or schedule for later
Images, buttons and each person's name
List UploadA list of account holders you upload, such as new cardholders. It stays fixed until you upload a new one.
Build Segments from app use, location and lists you uploadA Segment is the conditions that decide who gets a Campaign, such as having a checking account.
Delivery and click reports, where your banking app supports them
For onboarding and cross-sell campaigns shaped by your account data.
In-app messageMessage: In-app message
WaitWait: Choose how many days to wait before the next step.
ConditionCondition: Send people down different paths, or skip a Message.
Push NotificationMessage: Push Notification
Everything in Essential, plus:
JourneysA Journey is several Messages across channels, with waits and conditions between them. Your team builds it inside a Campaign.
Data SyncAccount data from your core on a schedule, such as a daily update.
Segments that update with each Data Sync
Wait for a change shown in your account data
Choose a different path for each group
End the Journey when your data shows the goal is met
What you need
Pulsate in your banking app
Scheduled updates from your coreYour team sends regular SFTP updates from your core on a schedule you agree, such as daily, with only the account fields you choose to share.
MessagesOne message on one channel, or a notification paired with a Feed Post, sent to the people you choose.
Included
Included
List UploadA list of account holders you upload.
Included
Included
JourneysSeveral Messages across channels, with waits and conditions.
–Not included
Included
Data SyncAccount data from your core, updated on a schedule.
–Not included
Included
Channels
Push NotificationsReach people on their lock screen, even when your banking app is closed, once they've allowed Push Notifications.
Included
Included
In-app messagesMeet people as they open your banking app, with a full-screen or small message.
Included
Included
Feed PostsLeave a post in your banking app's Feed for people to come back to. It stays until it expires or is removed.
Included
Included
Campaigns
Send now or schedule for later
Included
Included
Send as people qualifyA Journey brings in each new person who qualifies.
–Not included
Included
Images, buttons and each person's name
Included
Included
Audience size before you send
Included
Included
Inside a Journey
Push Notifications, in-app messages and Feed Posts in one Journey
–Not included
Included
Set the days between Messages
–Not included
Included
Wait until your account data shows a change, like a first deposit
–Not included
Included
Different paths for different groups, like cardholders
–Not included
Included
Skip a Message that no longer applies
–Not included
Included
Stop once the goal is met, like setting up direct deposit
–Not included
Included
Choose whether people can go through it again
–Not included
Included
Audiences and data
Build Segments from app use, location and lists you upload
Included
Included
Segments update with each Data Sync
–Not included
Included
New people from each Data SyncEach scheduled update brings in the people who now qualify. Changes count once the update is processed, not the moment they happen in your core.
–Not included
Included
Reporting
Reports on deliveries, views, clicks and click rate, where your banking app supports them
Included
Included
Download reports as CSV
Included
Included
Questions about the plans?
How are the two plans different?
Essential gives you Messages and List Upload. Studio is everything in Essential, plus Journeys and Data Sync, which brings in account data from your core on a schedule.
What is a Message?
A Message is one message on one channel, or a notification paired with a Feed Post, sent now or on a schedule. That channel can be a Push Notification, an in-app message or a Feed Post. Both plans include Messages.
What is a Journey?
A Journey sends several Messages across channels, with waits and conditions between them. Your team builds it inside a Campaign and chooses who it's for, what each Message says and when it goes. Along the way it can wait for a change in your account data, send different groups down different paths, skip a Message that no longer applies and stop once the goal is met.
Does Pulsate work with our banking app?
Yes, if it runs on Candescent, Access Softek, Q2, Banno or Constellation, or if it's your own app. Channels and some features vary by platform. For example, Banno doesn't report Push Notification statistics.
