How Founders FCU Generated $4M in New Money Through Mobile Engagement
Founders Federal Credit Union proved that when you engage members at the right moment with the right offer, certificate growth follows.
The Challenge
Like many community financial institutions, Founders FCU faced a familiar problem: strong certificate offers weren’t guaranteed to be seen at the moment members were ready to act.
Email inboxes are crowded. Attention is fragmented. And traditional campaign execution can slow the speed to market.
The team needed to:
- Increase visibility for time-sensitive certificate promotions
- Reduce friction from awareness to account opening
- Launch quickly and execute at scale
- Directly connect engagement to funded deposits
The Solution
To accelerate certificate growth, Founders used Pulsate to launch a mobile-first engagement campaign designed to capture high-intent attention and convert it quickly.
Their strategy included:
- Timely push notifications to surface the offer instantly
- Persistent in-app feed placement to maintain visibility
- A seamless path from message to certificate opening
- Delivery within the secure, trusted digital banking environment
The Results
The campaign delivered measurable impact across engagement and deposits:
- 17.9K+ members clicked on the certificate offer
- 3.3K+ certificates were opened
- $9M+ in total certificate balances generated
- $4M+ in new money captured
Want to see how Founders FCU activated high-intent members and turned engagement into funded growth?
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