How One eStatement Campaign Drove $2.6K in Annual Savings for a Credit Union
Driving digital adoption isnโt just about offering services; itโs about providing value to your members (and at times to the environment). Leaders Credit Union found a way to do exactly that, using real-time data and in-app engagement to transform how members interact with digital banking.
The Challenge
Leaders Credit Union wanted to increase eStatement adoption to reduce costs and improve efficiency. But disconnected systems limited their ability to act on real-time account holder behavior, while manual campaign execution made it difficult to scale consistently.
The Solution
By activating real-time data through Pulsate, Leaders delivered targeted in-app messages directly within the digital banking experience. Prompts appeared at high-intent moments, like login, making it easy for members to take immediate action. The campaign ran continuously, removing the need for ongoing manual effort.
The Results
Within 30 days, Leaders achieved a 28% increase in eStatement signups, driving measurable cost savings and improving how they engage account holders digitally.
Read the full success story to see how real-time engagement can drive adoption across your digital banking experience.
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