MCUL Partners with Pulsate to Help Credit Unions Drive Digital Growth
Lansing, MI (August 18, 2025) – The Michigan Credit Union League (MCUL) has announced its partnership with Pulsate, the intelligent member engagement platform built for credit unions. This collaboration will provide credit unions with advanced tools to personalize digital interactions and deepen member relationships across online and mobile banking channels.
Through this partnership, Pulsateโs Platform, a system that uses real-time member behavior to find impactful growth opportunities, will be brought to more credit unions. The solution helps credit unions identify and connect with members through targeted messaging delivered directly within their digital banking platforms.
โMCUL knows that credit unions are always looking for ways to make their digital banking stronger and more in step with membersโ lives,โ said MCUL President/CEO Patty Corkery. โThis partnership with Pulsate supports that effort by helping create a more personalized experience for members, deepening an already trusted relationship.”
โWeโre thrilled to join forces with MCUL to bring Pulsateโs platform to even more Michigan credit unions,โ said Adam O’Connell, VP of Sales & Strategic Partnerships at Pulsate. โCredit unions are sitting on a goldmine of member insights, and our platform helps them turn that data into timely, relevant microengagements inside the channels members already trust. Together with MCUL, we can help credit unions accelerate growth, strengthen relationships, and ensure members never miss an opportunity that matters to them.
Pulsateโs platform is already helping credit unions across the country drive measurable results, from increased loan conversions to significant gains in deposit product adoption and eStatement enrollment. The companyโs focus on credit union products ensures personalized, secure, and timely communications that meet members where they already are โ within their trusted digital banking experience.
About Michigan Credit Union League
The Michigan Credit Union League (MCUL) is headquartered in Lansing, Michigan. The 179 Michigan credit unions, which hold $101 billion in assets, serve 60% of the stateโs population. During 2024, Michigan credit unions provided its 6 million members with a total of $1.7 billion in direct financial benefits.
About Pulsate
Pulsate is a mobile-first, personalized consumer engagement platform that helps financial institutions increase revenue and engagement through data-driven, highly targeted mobile marketing campaigns. Pulsate works with over 270 credit unions and community banks, reaching 20 million consumers.
Source: Business Wire
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