Banking Transformed: Live From the Financial Brand Forum

With Pulsate CEO Sarah Martin

Jim Marous of The Financial Brand and host of Banking Transformed podcast, interviewed Sarah Martin, the CEO of Pulsate, an Irish company dedicated to improving and innovating community banking. The interview touches on the urgent need for financial institutions to transition from physical to digital channels for consumer engagement or risk losing business to big banks and Google. With only 10% of consumers preferring branch visits, the challenge lies in deepening digital relationships to capture upsell and cross-sell opportunities.

The greatest opportunity, according to Sarah, is digital engagement, providing seamless services that meet consumers needs without requiring in-person visits. This improves the consumer experience while making banking more efficient for financial institutions. Moreover, it fosters a sense of personal connection between consumers and their community banks or credit unions that has been lost in the digital age.

Click here to listen to the podcast.

Source: Banking Transformed