Tallahassee, FL (SEPTEMBER 8, 2025) - LEVERAGE, the service corporation for The League of Credit Unions & Affiliates, is excited to announce a new strategic partnership with Pulsate, a leading provider of intelligent member engagement and mobile marketing solutions. This collaboration marks a major step forward in LEVERAGE’s commitment to helping credit unions deliver highly personalized, timely, and impactful digital experiences to their members.
“Our partnership with Pulsate allows credit unions to meet their members exactly where they are—digitally, emotionally, and financially,” said Steve Willis, President of LEVERAGE. “This is about more than technology. It’s about helping credit unions become lifelong financial partners to their members by providing relevant, timely, and impactful engagement every step of the way.”
The platform enhances digital communication with a variety of dynamic tools. Push notifications ensure members receive relevant updates in their moment of need. In-app messages greet members with tailored offers and communications the instant they log into their mobile or online banking. And a scrollable, personalized feed keeps important financial information and offers right at members’ fingertips—creating a seamless, always-on experience.
“Pulsate is designed to help credit unions nurture loyal, financially empowered members for life,” said Sarah Martin, CEO of Pulsate. “Together with LEVERAGE, we’re excited to bring this cutting-edge technology to more institutions, helping them strengthen relationships, grow revenue, and deliver exceptional digital experiences.”
By harnessing actionable insights from core and digital systems, credit unions can better anticipate member needs, drive adoption of financial products, and increase wallet share.