How Bay Federal shared fraud education with members
Bay Federal ran two fraud-education campaigns to help members know what to watch for.
2.8K interactions
- Platform
- Candescent
The challenge
The aim was to keep members informed about current fraud trends and how to protect their accounts.
What the team did
The team delivered the education through Push Notifications and in-app messages.
The result
47K+ members reached with the fraud education
+28% eStatement enrollments in 30 days, year over year
Read their story- Goal
- Digital adoption
286 credit-score signups in seven days
Read their story- Goal
- Digital adoption
$1.7M auto loans in six weeks
Read their story- Goal
- Grow loans