How IU Credit Union grew credit-score signups week over week
IU Credit Union paired Push Notifications with Feed Posts.
286 signups in seven days
- Platform
- Candescent
The challenge
IU Credit Union wanted to help more members qualify for loans.
What the team did
The team introduced its credit-score service in the banking app and encouraged members to sign up.
The result
472% more signups than the prior week
+28% eStatement enrollments in 30 days, year over year
Read their story- Goal
- Digital adoption
2.8K interactions with the fraud education
Read their story- Goal
- Help people bank safely
$1.7M auto loans in six weeks
Read their story- Goal
- Grow loans