How Chartway funded 42 loans in four weeks
Chartway told members about loans they could already apply for, using segments from TruStage Digital Storefront.
$891K+ in total loans
- Platform
- Q2
The challenge
Chartway Credit Union wanted to fund more loans per member.
What the team did
The team sent Feed Posts to members who were pre-approved or eligible for a loan but hadn’t acted.
The result
More than 10,000 engaged, of the 29,439 members reached
$6.8M+ auto loans in 90 days
Read their story- Goal
- Grow loans
$4M+ new deposits in one campaign
Read their story- Goal
- Grow deposits
$1.7M auto loans in six weeks
Read their story- Goal
- Grow loans