How Meritrust funded 241 auto loans in 90 days
Meritrust paired Push Notifications with in-app messages.
$6.8M+ in new loans
- Platform
- Constellation
The challenge
Meritrust’s auto loan campaigns usually reached members after they’d already made their car-buying decision.
What the team did
The team used members’ transaction activity and financial patterns to find those most likely to need auto financing, then sent them auto loan offers.
The result
About $28K average loan
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$891K+ loans in four weeks
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