How Founders brought in new deposits with a certificate offer
Founders ran one certificate campaign in mobile banking.
$4M+ from a single campaign
- Platform
- Q2
The challenge
Founders Federal Credit Union wanted to share a limited-time certificate rate with members in its banking app.
What the team did
The team paired Push Notifications with Feed Posts.
The result
$9M+ in certificate balances, including money moved from existing accounts
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