Turning app moments into card growth
Pioneer promoted its credit card in the mobile app to members who didn't have one.
+270% card applications
- Platform
- Banno
- Period
- August 2025 vs August 2024
The challenge
Pioneer Appalachia wanted more members to consider its credit card.
What the team did
Members could return to the offer in a Feed Post and apply when they were ready.
The result
85 new credit card applications and 45 funded cards, with funded cards up 200%, Pioneer’s best card performance in four years

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