Turning app moments into card growth

Pioneer promoted its credit card in the mobile app to members who didn't have one.

Pioneer Appalachia FCU
+270% card applications
Platform
Banno
Period
August 2025 vs August 2024

The challenge

Pioneer Appalachia wanted more members to consider its credit card.

What the team did

Members could return to the offer in a Feed Post and apply when they were ready.

The result

85 new credit card applications and 45 funded cards, with funded cards up 200%, Pioneer’s best card performance in four years

Building and managing campaigns in Pulsate is incredibly easy.

Jacob LoshMarketing and Business Development Officer, Pioneer Appalachia FCU

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