How Truliant turned auto-insurance leads into new policies
Truliant timed the campaign around payday, when members logged in to their banking app.
89 new signed policies
- Platform
- Candescent
The challenge
Truliant Federal Credit Union wanted more auto-insurance leads for its sales team.
What the team did
The team ran in-app messages with its own email alongside them.
The result
760+ auto-insurance leads
+270% card applications in August 2025 vs August 2024
Read their story- Goal
- Start card use
$1.7M auto loans in six weeks
Read their story- Goal
- Grow loans
$6.8M+ auto loans in 90 days
Read their story- Goal
- Grow loans